Lorraine H. Marchand

(1) Publicación(es)

is an acclaimed consultant, author, and educator on innovation with extensive experience in new product development. She has cofounded several start-ups; held leadership positions at companies including Bristol-Myers Squibb, Covance/LabCorp, and IBM; and served as advisor to Johnson & Johnson and Hewlett Packard. Marchand is the author of The Innovation Mindset: Eight Essential Steps to Transform Any Industry (Columbia, 2022). She serves on the boards of several privately held companies and the Healthcare and Pharmaceutical Advisory Board at Columbia Business School, and she teaches at the Wharton School of the University of Pennsylvania and Yeshiva University.

No Fear, No Failure
- Autor(es)
- Lorraine H. Marchand
- Contributions by
- John Hanc
- Preface by
- Arda Ural
MANY COMPANIES claim to prize innovation but struggle to support it in practice. CEOs call innovation their number-one priority in surveys, yet their employees say they are frequently frustrated in their efforts to create change. The biggest reason for this disconnect? Playing it safe. Leaders and organizations want to implement new ideas, but too often they are held back by the fear of failure...
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Lorraine H. Marchand

No Fear, No Failure