Andreas Kaplan

(1) Publicación(es)

Andreas Kaplan is a distinguished professor specializing in digital transformation, whose work focuses on artificial intelligence, social media, and the Metaverse. He has written books and articles cited extensively on Google Scholar, pioneered research on virtual worlds, and held academic leadership and professorial positions at institutions including Kühne Logistics University, ESCP Business School, ESSEC Business School, and Sciences Po Paris.

The Virtual Universe
- Autor(es)
- Andreas Kaplan
WILL WE ONE DAY INHABIT virtual worlds? From the buzz around Second Life in the early 2000s to Mark Zuckerberg’s much-hyped quest for the Metaverse, there seems to be a clear pattern. After being touted as revolutionary, virtual worlds fail to meet expectations and fade into obscurity. Yet the dream of an immersive, independent, and interconnected virtual social universe still has the potential...
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Andreas Kaplan

The Virtual Universe